Adrian Mahoney is an experienced manager and journalist – and an award-winning public relations professional. He has worked in the media and communications industry for 27 years. Key strengths include media relations, copywriting and design. He also has excellent IT, internet and web creation skills. He also delivers media training.
Away from work, Adrian’s interests include arts, heritage and tourism. He loves photography and has made a small film for a charity he works with. He also loves to travel.
Recently he has worked as a consultant to the in-house press team at the University of Stirling: producing news releases and pictures for the local and national media and contributing to the University’s web and social media channels.
Managing Consultant at The PR Store – http://www.theprstore.co.uk
November 1999 – Present (12 years 5 months)
Adrian runs an award-winning consultancy in Bo’ness. He specialises in copywriting for the web, writing and designing newsletters, website/podcast production work, some media training and general media relations. The agency was named as a finalist in the Small Team/Sole Practitioner category in the IPR Pride Awards 2004/5. A year later, he won gold in the same awards (now run by the renamed CIPR) for the best community campaign, to promote community councils using the internet.
His clients, past and present, include:
- Castle Rock Housing Association (Now Castle Rock Edinvar Housing Association)
- CIPR Scotland – the Chartered Institute of Public Relations (pro bono)
- Clark Eriksson, Falkirk
- Dunedin Canmore Group – a housing association
- FEAT – Falkirk Enterprise Action Trust, a business support body
- Forth Valley Health Board (now NHS Forth Valley)
- Inspire East – a development agency (for Conkerhouse, Glasgow)
- Manor Estates Housing Association
- NHS Lothian
- North Lanarkshire Council
- Ogilvie Construction
- Queen Margaret University, Edinburgh
- Railtrack (now Network Rail)
- Scottish Enterprise – working with a range of teams, including creative industries and tourism
- Sun Microsystems Scotland (now part of Oracle)
- The Friends of Kinneil – a charity promoting an arts/heritage venue, Kinneil House (pro bono)
- TSG – a technology company (with Spinney and Partners)
- The University of Stirling
- Viewpoint Housing Association
- West Lothian Association of Community Councils – working with a range of volunteers on an award-winning project
- West Lothian Chamber of Commerce
- West Lothian College
- West Lothian Council
Senior Councillor, Falkirk Council
May 2007 – Present
In addition to running a PR consultancy Adrian is a member of Falkirk Council. During his time on the local authority he has taken on the following roles:
- Board member of Falkirk Community Trust, a major charity running arts, heritage, parks and leisure facilities for Falkirk Council.
- Portfolio holder for culture, leisure and tourism – being a key spokesperson on these issues for the Council, and dealing with external bodies such as Creative Scotland and VisitScotland.
- Convener of economic strategy and development (until 2012) – working with the local business community
- Joint Depute Leader of Falkirk Council (until 2012).
- Convener of environment and heritage at Falkirk Council.
- Past chair of Forth Valley Tourism Partnership.
In the past his Council roles have called on him to deal with local and national media. Re-elected in 2012, he has cut back on some of his council duties to focus on his PR and marketing career.
Publicity Officer, The Friends of Kinneil (unpaid)
May 2006 – Present
He also volunteers for a local charity, The Friends of Kinneil. He was instrumental in setting up the group, has developed its websites – www.kinneil.org.uk / www.fb.com/kinneil and www.twitter.com/kinneil – and is responsible for day-to-day marketing and audience development. He writes and designs all the brochures/leaflets produced by the charity, and buys print on its behalf.
Account Manager at The Business
1999 – 1999 (six months)
Adrian worked on media relations campaigns for a range of clients including charities and the loudspeaker company Tannoy and the charity Deaf Connections. He also helped to launch a new daily charity lottery with Littlewoods.
Communications Officer at Scottish Homes
1997 – 1999 (2 years)
For nearly two years he was a communications officer for the Highlands and Islands and North and East Regions – covering a substantial section of Scotland, from the area north of the Forth Bridge to the Shetland Isles. Worked primarily on media relations for SH-funded projects, building up strong links with local housing association and community partners.
Chief Reporter – The Falkirk Herald, Scotland’s largest-selling local weekly newspaper
1991 – 1997 (6 years)
Junior/General Reporter – The Falkirk Herald
1987 – 1991 (4 years)
During a ten-year period at The Falkirk Herald, Adrian was chief reporter for the six years, managing the news team at Scotland’s largest-selling local weekly newspaper, covering lead stories and working to tight deadlines. He also helped sub-edit the paper and organised promotions and competitions with a range of organisations, including arts groups.
During this time he also freelanced at the Daily Record as a sub-editor – and worked on commissions for The Business consultancy, which he later joined full-time (see above).
Skills and expertise
- Experienced manager and fully qualified journalist.
- Has strong public relations skills, working in PR for 17 years, following 10 years in newspapers. Was a previous vice-chair of the Chartered Institute of Public Relations in Scotland.
- Strong writing/copywriting skills.
- Experienced in desktop publishing – using QuarkXpress, InDesign and Photoshop – to create brochures, newsletters, flyers and annual reports.
- Strong internet skills. Helped develop the Scottish Enterprise website, creating copy and graphics. Experience of Obtree, Terminal 4 and WordPress content management systems. Has some HTML knowledge.
- Extensive experience working with community and business groups in the Forth Valley area.
- Good knowledge of the University of Stirling (working closely with the in-house team for around 18 months from 2013-14).
- Strong IT skills. Good knowledge of Microsoft Office products.
- Keen amateur photographer – using his photographic skills to help a range of clients.
- NCTJ Certificate, Proficiency Certificate in Practical Journalism, 1987 – 1989
- HND, Journalism Studies, Napier College now University, Edinburgh, 1985 – 1987
- Attended Bo’ness Academy and Deanburn Primary School, Bo’ness.
Elaine Henderson, Media Manager, West Lothian Council
West Lothian Civic Centre
Howden South Road, Livingston, West Lothian, EH54 6FF
Telephone: 01506 282005
Councillor Craig Martin, Leader, Falkirk Council
Municipal Buildings, West Bridge Street, Falkirk
Telephone: 01324 506100